Smart Billboards with OptimEyes Technology Will Detect Every Person Who Saw the Ads
Smart billboards is not a new thing, and it’s time to know more detail whether the advertisers ads effective or not. A company in the UK, Amscreen provides a smart billboard media that can gather important data for advertisers. It’s equipped with a camera with OptimEyes technology that can detect faces (face detection) every person who saw the ads.
The technology begin to detect and record the data when the people take a look at the billboard, so the results would be more accurate. OptimEyes will be able to generate some data as follows:
- The number of people who see the ad
From all of these data, every advertiser could analyze about the effectiveness of ads that has been placed and whether the location is appropriate or not.